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销售沟通技巧最佳实践

2012-04-12 16:270
中国上海
2012524-25
这是一个为期两天的培训,旨在帮助销售人员和他们的客户及潜在客户进行有效的沟通。
 
课程描述:
本次培训将让想要把他们的沟通能力更上一层楼的销售相关人员获益。
你有没有想过您的职业成功和个人成功能通过更清晰、放松和自信的交流得到提高?从专业角度讲,这很可能会导致更高的销售转化率、更好的客户关系发展和更好的投诉管理。
想象一下您可以毫不费力地使你信息传达并拥有影响和说服他人的技巧和策略。不管您是一个已经拥有很好的交流能力的人想获得销售上的职业优势或者是发现在特定的地方如建立关系、解决冲突等方面需要改善的人士,这一次实用、互动的培训将您的沟通技巧更上一层楼。
这次培训也将介绍神经语言程序学(NLP),作为一种有效的沟通策略以获得您的销售队伍最佳表现,理解人格类型以及如何更有效地跟他们沟通、维持健康的客户关系以及采用更加咨询式销售您的产品的策略。
这次培训将在以下方面给您帮助:
* 培养您的神经语言程序学(NLP)技巧,成为一个更有效的沟通者和销售人员/销售经理。
* 培养您理解和应用授权沟通假设(Empowering Communication Assumptions)在交流中增加个人力量和影响
* 发展交流的视觉元素并理解我们看事物的方法会影响信息的总体含义。
* 了解信息是如何被您的客户曲解、泛化和剔除的。
* 掌握沟通的OSCAR模型并使用它建立成功销售交流的策略。
* 学习有影响力和有说服力语言的要点与潜在客户或客户建立融洽的关系。
* 发展您积极的聆听技巧,利用沟通通道提取您潜在客户的需求。
* 掌握成为有效和有影响力的交流者的技巧、工具和技术,包括感同身受、有效的倾听、肢体语言、质疑和感情融通。
* 参与一系列愉快的角色扮演和小组任务来巩固学到的要点。
* 把您得到改进的沟通技巧直接转化成销售业绩和增加成功率。系统学习设备管理的基本方法,构建企业设备管理的基本架构;
谁应参加?
销售总监,销售经理,总经理以及销售人员或任何需要经常与客户积极交流涉及到销售或销售支持的人士。
培训形式:
通过结合深入研讨、团体和个人的协作、互动圆桌讨论、角色扮演和案例研究,参会者将理解销售沟通技巧的重要性。
内训方案
如果贵公司有许多人有类似的培训需要,那么你不妨考虑内部培
训的解决方案。培训将在贵公司现场举行。并且培训可以根据您
具体的要求来进行。
请联系Whitney Shen来讨论合作的可能:
电话:+86 28 8532 7678
电邮:whitney.shen@martinlinking.net
Raina Cheng
__________________________
Martin Linking Business Consulting Company Limited
Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933
E: raina.cheng@ulinking.com
www.martinlinking.com
Sales Communication Skills Best Practices
Shanghai, China
24th & 25th May 2012
This two-day workshop is designed to assist sales staff to communicate effectively with both their clients and prospects.
Course Description:
This course will benefit sales staffs that wish to take their communication skills to the next level.
Has it ever occurred to you that both your professional and personal success could be increased by being able to communicate with more clarity, ease and confidence? Professionally, this is likely to entail greater conversion of sales, better development of relationships, and better complaint management.
Imagine knowing that you can effortlessly get your message across and have the skills and strategies to influence and persuade people. Whether you are already a good communicator looking to gain a professional edge in sales or have a discovered need to improve in specific areas like relationship building or conflict resolution, this highly practical, interactive course will take your communication skills to the next level.
This programme will also introduce Neuro Linguistic Programming (NLP) as an effective communication strategy to get the best out of your sales force, understand personality types and how to communicate with them more effectively, maintain healthy client relationships and employ the strategies to sell your products more consultatively.
 
What the Seminar Will Help You Achieve:
* Develop your NLP skills to become a more effective communicator and sales person / sales manager.
* Develop your understanding and application of Empowering Communication Assumptions to increase personal power and impact in your communication.
* Develop the visual element of communication and understanding how the way we see things, impacts the overall meaning of a message.
* Understand how messages are distorted, generalised and deleted by your clients.
* Master the OSCAR Model of Communication and using it to create strategies for communication success in sales.
* Learn the essentials of influential and persuasive language to build rapport with your prospects and customers.
* Develop your active listening skills, and utilise the communication funnel to extract needs from your prospects.
* Master command of the skills, tools and techniques to become effective and influential communicators, including practical empathy, effective listening, body language, open questioning and rapport.
* Participate in a series of enjoyable role plays and group tasks to cement your learning of the course milestones.
* Transfer your improved communication skills in to direct conversion of sales and an increased ratio of success.
 
Who should attend?
Sales Directors, Sales managers, General Managers and Sales people or any individual involved in sales-related and sales support areas who will actively engage with clients on a regular basis.
 
Course Format:
Through a combination of breakout sessions, group and individual work, interactive roundtable discussions and role-plays, and case studies. Delegates will understand the importance of sales communication skills.
Trainer will use practical examples and case studies to reinforce and expand the scope to cover applicable concepts for sales communication skills, and for a variety of different industries.
 
In-House Training Solutions
If you have a number of delegates with similar training needs, then you may wish to consider having an In-House Training solution delivered locally on-site. Course can be tailored to specific requirements.
Please contact Whitney Shen on +86 28 8532 7678 or email whitney.shen@martinlinking.net to discuss further possibilities.
Raina Cheng
___________________________
Martin Linking Business Consulting Company Limited
Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933
E: raina.cheng@ulinking.com
www.martinlinking.com
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